After you come up with a business idea, one of the most difficult parts is to attract investors. The most common tool used for this is the pitch deck. Which essentially is a presentation to help you sell your idea. Why is this so difficult? Well, you need to convince some strangers that your idea is worth investing in. For …
In the last two years, we’ve helped design over 30 pitch decks. We’ve worked with type A founders, assertive founders, panicked founders and creative founders. Everyone has their own way of communicating and this is reflected in the way they formulate their pitch deck structure. In all these journeys, we’ve learned a series of lessons that we want to share …
After working with a considerable number of founders, we got to see quite a few early-stage pitch decks and noticed a recurring issue that can be broken down into many small mistakes or omissions. Some of these small issues can be addressed with good design, while others require a more diligent approach to the business aspects of the content presented. …
The best pitch decks don’t sound or look like they were created for the benefit of investors. They feel like a natural development of the work your startup is already doing. Sure, the pressure is high – you have to say everything but only use 10-15 slides, you have to convince but not overwhelm with information, you have to convey emotion …
One size does not fit all when it comes to a pitch deck. The best way to get started with creating a pitch deck is assessing your audience. They are one of the most important factors to consider. Start by asking yourself how familiar is your audience with your market? If they’re industry investors, you shouldn’t spend time educating them …
