As we reflect on the year 2023, it was overall a better year than the previous one – while it started with a lot of uncertainty hanging around, things cleared up towards the end of the year and showed signs of positive momentum for 2024. We’ve undergone some important changes behind the scenes, taking advantage of a website redesign to …
We have encountered so far two uses of personal presentation. One of them became more common in the past years, as the freelancing scene is burgeoning. As you guessed, the personal presentation is used by freelancers as an extended business card. It includes the services the freelancers provide, their work process, recommendations, and any relevant information they want to share …
Having a large number of followers is a normal expectations when you’re building an audience around your personal brand. However, that shouldn’t be the starting point of your strategy. One of the first steps when defining your personal brand is figuring out who your audience is. If you’re a consultant, you’re looking for corporate clients. If you’re a coach, you’re …
Most people I know are in a love-hate relationship with personal branding. Especially clients. When you finally come to understand what building a personal brand means and how you should do it correctly, you realize how much work actually goes into this and how easy it is to commit these so-called personal branding mistakes. Truth be told, nothing is really …
Personal branding is not a new concept. The practice has been around longer than most social media companies that shaped the world as we know it today. The term “personal branding” was first used in a 1997 Fast Company article by Tom Peters titled The Brand Called You. Essentially, personal branding is the ongoing process of creating an impression in …
