Having a large number of followers is a normal expectations when you’re building an audience around your personal brand. However, that shouldn’t be the starting point of your strategy. One of the first steps when defining your personal brand is figuring out who your audience is. If you’re a consultant, you’re looking for corporate clients. If you’re a coach, you’re …
5 Tips for Building Your Personal Brand Online
Personal branding is not a new concept. The practice has been around longer than most social media companies that shaped the world as we know it today. The term “personal branding” was first used in a 1997 Fast Company article by Tom Peters titled The Brand Called You. Essentially, personal branding is the ongoing process of creating an impression in …