Create memorable presentations with Pantone’s 2023: Viva Magenta

February 19, 2023
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The announcement of Color of the Year 2023 by Pantonne has become an annual Pop Culture event awaited by many designers worldwide. It’s time to create engaging and memorable presentations with Viva Magenta with examples for designing stunning visuals.

We may be subjective here, as one of our brand colors is part of the Magentaverse, but we can agree that Viva Magenta is the right color the world needs to express itself. 

It is a color that is audacious, full of wit, and inclusive of all. Pantone Institute

It is such a bold and lively color, you get a spark of joy only looking at it. Viva Magenta is also meant to empower us, encouraging experimentation and self-expression. Break out of those standard presentation designs and express your ideas with the help of colors. 

Even if it’s not your color, Viva Magenta allows you to explore other powerful colors and use them in your designs. 

In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

Leatrice Eiseman Executive Director,

Pantone Color Institute

Let’s not forget about the colors of the previous years

2022: Design your presentations with Very Pery 

2021: Shape your presentations in Ultimate Gray and Illuminating

Back to our order of business, let’s see how can we incorporate this color in our presentation designs. 

1. Color schemes of Viva Magenta

The easiest way to have Viva Magenta in your design is to use a color scheme based on it.

When you select the colors for your presentation template, you want to achieve visual harmony so that the design helps convey the ideas, instead of overwhelming the audience.

As a nuanced crimson red tone that presents a balance between warm and cool, it is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach.  Pantone Institute 

Here are our suggestions for color schemes:

 

2. Integrate it into your background 

One of the first steps when designing a presentation is choosing the background. We advise you to create 2 or 3 types of layouts to, depending on the content you are sharing. 

You can use it as a main color on your slides:

Other variations can include leading elements in Viva Magenta: 

 

3. Gradients are always a thoughtful and impressive choice

Escape from those boring and predictable presentations by adding a simple and smooth gradient to your design. Gradients are still trending for some years now, that’s because they are volatile and easy to make, if you just put in a little effort when creating the presentation design. 

You can either choose to make gradients with other types of colors, (preferably from the color scheme you chose) or with other shades of the tone.

 

4. Presentation styles with Viva Magenta Colors

We couldn’t help it, after preparing and talking about presentations in viva magenta, we needed to create engaging and memorable Presentations with Viva Magenta: here are a few examples of designing stunning visuals. 

Such a joyful color the year will help all of us to look for a positive side. 

If you want to ride the wave of Color of the year, hit us up with a message and we will help you prepare your presentation. 

Let’s put Viva Magenta in your next campaigns, presentation, and decks. 


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    The announcement of Color of the Year 2023 by Pantonne has become an annual Pop Culture event awaited by many designers worldwide. It’s time to create engaging and memorable presentations with Viva Magenta with examples for designing stunning visuals.

    We may be subjective here, as one of our brand colors is part of the Magentaverse, but we can agree that Viva Magenta is the right color the world needs to express itself. 

    It is a color that is audacious, full of wit, and inclusive of all. Pantone Institute

    It is such a bold and lively color, you get a spark of joy only looking at it. Viva Magenta is also meant to empower us, encouraging experimentation and self-expression. Break out of those standard presentation designs and express your ideas with the help of colors. 

    Even if it’s not your color, Viva Magenta allows you to explore other powerful colors and use them in your designs. 

    In this age of technology, we look to draw inspiration from nature and what is real. PANTONE 18-1750 Viva Magenta descends from the red family and is inspired by the red of cochineal, one of the most precious dyes belonging to the natural dye family as well as one of the strongest and brightest the world has known.

    Leatrice Eiseman Executive Director,

    Pantone Color Institute

    Let’s not forget about the colors of the previous years

    2022: Design your presentations with Very Pery 

    2021: Shape your presentations in Ultimate Gray and Illuminating

    Back to our order of business, let’s see how can we incorporate this color in our presentation designs. 

    1. Color schemes of Viva Magenta

    The easiest way to have Viva Magenta in your design is to use a color scheme based on it.

    When you select the colors for your presentation template, you want to achieve visual harmony so that the design helps convey the ideas, instead of overwhelming the audience.

    As a nuanced crimson red tone that presents a balance between warm and cool, it is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a “fist in a velvet glove” approach.  Pantone Institute 

    Here are our suggestions for color schemes:

     

    2. Integrate it into your background 

    One of the first steps when designing a presentation is choosing the background. We advise you to create 2 or 3 types of layouts to, depending on the content you are sharing. 

    You can use it as a main color on your slides:

    Other variations can include leading elements in Viva Magenta: 

     

    3. Gradients are always a thoughtful and impressive choice

    Escape from those boring and predictable presentations by adding a simple and smooth gradient to your design. Gradients are still trending for some years now, that’s because they are volatile and easy to make, if you just put in a little effort when creating the presentation design. 

    You can either choose to make gradients with other types of colors, (preferably from the color scheme you chose) or with other shades of the tone.

     

    4. Presentation styles with Viva Magenta Colors

    We couldn’t help it, after preparing and talking about presentations in viva magenta, we needed to create engaging and memorable Presentations with Viva Magenta: here are a few examples of designing stunning visuals. 

    Such a joyful color the year will help all of us to look for a positive side. 

    If you want to ride the wave of Color of the year, hit us up with a message and we will help you prepare your presentation. 

    Let’s put Viva Magenta in your next campaigns, presentation, and decks. 


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