We all have suffered death from PowerPoint at least once in our lives. It could have happened in an academic environment, but if it occurs in a business one, it can hurt the brand's image and the presenter's expertise.
In the modern business landscape, effective communication is paramount. Whether pitching ideas to investors, delivering updates to stakeholders, or captivating potential clients, the ability to convey information clearly and compellingly can make all the difference.
Yet, businesses overlook one crucial aspect of communication: presentation design. In an era where visuals reign supreme and attention spans wane, mastering the art of presentation design is no longer optional—it's essential.
Even if not all the presentations are high stakes, all of them lead to the productivity and revenue of the company. From the monthly planning, and reporting, to HR trainings, general meetings, and client meetings, presentations are essential pieces of the system.
Why are presentation design skills for your team important?
Communicate ideas effectively
Presentation skills and good designs help us communicate ideas clearly and persuasively to colleagues and clients. With proper training from a specialist, employees can learn how to structure the presentations logically, select the most appropriate visuals, and use storytelling techniques to engage their audience.
A structured presentation with flow and comprehensive visuals will clarify complex information, and data and can persuade your audience to take action.
Increase productivity
If you have an internal design team, it may become difficult for them to prepare all the presentations your teams might need, and it can also distract them from their main goals.
Most of the time, your employees are doing their presentations themselves, wasting the time of doing their actual job by trying to create good presentations.
Training in presentation design will help your team to spend less time dealing with design tools and formatting issues. The training can include learning a workflow to reduce the workload and create presentations quicker, shortcuts, and learning to create templates. You can reduce the time they spend from 4-6 hours to 2-3 hours per presentation.
Having more of your employees with at least basic presentation skills (depending on what you want for them) can increase their productivity and the business's overall productivity.
Enforce brand consistency
Through brand-aligned presentations, you reinforce the company's image and values, as all the presentations your company does are a brand touchpoint. This helps with the brand’s internal culture, new employees get accustomed to the brand from internal presentations and can represent it better in external situations.
A specialist can help ensure that all presentations align with your company's brand identity and messaging. They can provide guidance on design elements such as color schemes, fonts, and imagery to create cohesive and professional-looking presentations.
Evokes professionalism and credibility
Well-designed presentations reflect positively on our team and organization. Training in presentation design can help them create visually appealing slides that convey professionalism and credibility, enhancing the business's reputation in meetings, conferences, and other settings. It demonstrates that employees are putting time and effort into preparing the presentation and that they care about the audience.
Improves employee retention and confidence
Employees expect their organization to invest in their professional development, if their needs are not being met, you can lose them in no time. Training in presentation skills can boost their confidence and will be more likely to engage with stakeholders proactively. They'll be eager to share their ideas and insights, leading to increased collaboration and productivity across teams.
In essence, presentation design training equips employees with the skills and confidence they need to create compelling presentations efficiently and effectively. By enhancing communication, saving time, and fostering a culture of collaboration and improvement, it ultimately contributes to increased productivity and success within the organization.
At Visual Hackers, we offer our training and workshop services in multiple areas: storytelling for presentations, effective presentation skills, visual design principles, effective business presentation, and working with presentation masters and templates.
Find out more on our Trainings & Workshops Page
We can discuss your needs and create a tailored training session for your team.