It’s that time of the year when Pantone releases the color of the year. The start of a new decade gets people excited and 2020 Color of the year makes everybody spread the big news with memes and with all kind of objects turned BLUE. Now, for designers it’s an even bigger deal. It’s not just a color, it’s the …
In the last two years, we’ve helped design over 30 pitch decks. We’ve worked with type A founders, assertive founders, panicked founders and creative founders. Everyone has their own way of communicating and this is reflected in the way they formulate their pitch deck structure. In all these journeys, we’ve learned a series of lessons that we want to share …
After working with a considerable number of founders, we got to see quite a few early-stage pitch decks and noticed a recurring issue that can be broken down into many small mistakes or omissions. Some of these small issues can be addressed with good design, while others require a more diligent approach to the business aspects of the content presented. …
Telling stories never gets old. Our brains have an embedded need for narrative, whether it’s schemas, scripts, cognitive maps, mental models or metaphors. In many ways, stories are how we think and make sense of the world around us, and this extends to business concepts as well. This hidden power of storytelling can influence how we make decisions and how …
Everyone knows those famous startup pitch decks from AirBNB, Facebook, Twitter and Buffer. But what improvements have been made to decks in the past few years? That’s what we’re going to be looking at in today’s post. (If you still want to start with the big names, here are 11 Startup Pitch Decks That Changed The Game). We’re going to …
If you look at some of the most famous startup pitch decks, you’ll notice that even though they showcase products and services that have almost nothing in common, they share one important element: they’re short and to the point. In fact, most of them have only 10 slides. To be able to simplify an idea is perhaps more complicated than …
Let’s face it: who amongst us hasn’t started a monstrous task by Google-ing how to do it or who succeeded at doing it before us? It’s humanmat (and digital) nature. Regardless if you’re a first time entrepreneur or an experienced one, creating startup pitch decks is a monstrous task. Not only do you have to convey your vision of a …
The best pitch decks don’t sound or look like they were created for the benefit of investors. They feel like a natural development of the work your startup is already doing. Sure, the pressure is high – you have to say everything but only use 10-15 slides, you have to convince but not overwhelm with information, you have to convey emotion …
One size does not fit all when it comes to a pitch deck. The best way to get started with creating a pitch deck is assessing your audience. They are one of the most important factors to consider. Start by asking yourself how familiar is your audience with your market? If they’re industry investors, you shouldn’t spend time educating them …
